Communication as Impression Management.
Impression management is the process through which people try to control the impressions other people form of them. It is kind of the communication strategies people use to influence how others view them. It is usually synonymous with self-presentation. The sociologist Erving Goffman used the word face to describe the presenting self. and he coined the term face work to describe the verbal and non-verbal ways we act to maintain our own presenting image of others.
Impression management theory states that any individual or organization must establish and maintain impressions that are congruent with the perceptions they want to convey to their publics (Goffman, 1959). From both a communications and public relations viewpoint, the theory of impression management encompasses the vital ways in which one establishes and communicates this congruence between personal or organizational goals and their intended actions which create public perception.So the goal is for one to present themselves the way in which they would like to be thought of by the individual or group they are interacting with. This form of management generally applies to the first impression.So sometimes we create and maintain a front to follow social rules, as a children we learn to act polite, even when bored. Likewise, part of growing up consists of developing a set of manners for various occasions like meeting strangers , attending schools going to religious services.
At the end, impression management is the goal-directed conscious or unconscious attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. If a person tries to influence the perception of his image, this activity is called self-presentation.The idea that perception is reality is the basis for this social psychology theory, which is framed around the presumption that the other’s perceptions of you or your organization become the reality from which they form ideas and the basis for intended behaviors.
Work Cited
Alder, Ronald B., Rodman, George. Understanding Human Communication. New York: Oxford University Press, 2006. 8.
Impression management theory states that any individual or organization must establish and maintain impressions that are congruent with the perceptions they want to convey to their publics (Goffman, 1959). From both a communications and public relations viewpoint, the theory of impression management encompasses the vital ways in which one establishes and communicates this congruence between personal or organizational goals and their intended actions which create public perception.So the goal is for one to present themselves the way in which they would like to be thought of by the individual or group they are interacting with. This form of management generally applies to the first impression.So sometimes we create and maintain a front to follow social rules, as a children we learn to act polite, even when bored. Likewise, part of growing up consists of developing a set of manners for various occasions like meeting strangers , attending schools going to religious services.
At the end, impression management is the goal-directed conscious or unconscious attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. If a person tries to influence the perception of his image, this activity is called self-presentation.The idea that perception is reality is the basis for this social psychology theory, which is framed around the presumption that the other’s perceptions of you or your organization become the reality from which they form ideas and the basis for intended behaviors.
Work Cited
Alder, Ronald B., Rodman, George. Understanding Human Communication. New York: Oxford University Press, 2006. 8.
posted by JOHN THALOUTH at 1:11 PM
0 Comments:
Post a Comment
<< Home